The search engine is experimenting with a new feature that will enable users to see search results while on a web page without having to click back to search results.
Google’s latest experiment aims to help users compare search results and make it easier to quickly click away from a webpage and visit a competing web page. This experimental feature is a side panel search that is one of the two experiments that makes Google’s search results pages (SERPs) persistent.
To make it easier for Google users to use Google for researching topics and comparing search results, the search engine giant can launch two experiments – Google Journeys and Google Side Panel Search. Journeys is like a historical archive of past searches, which are grouped by topic. This feature makes it easier to find specific inquiries related to a topic.
The search engine giant is rolling the side panel search to the Chrome OS Dev channel. This feature could be “good news” for sites that are ranked below the top position. It could also help spread search traffic around.
[5 minute read]