Base product-testing processes on technology that enables large-scale impact

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2021, 5:20 PM UTC

With businesses relying on data-driven decision-making, companies must rely on technology that streamlines physical-product testing.

Reliable market research coupled with sophisticated digital data collection and analysis tools helps brands create better products. But before companies get down to testing their products, they must prep their offerings.

Brands must be able to scale their approach to reach hundreds or even millions of customers. To do this, they should rely on modern tech stacks that enable the business to focus on tolerance and scalability. Market research is a logistics heavy industry. Brands are expected to balance customisation and agility.

Incorporate research platforms that hardcode standard processes design specs and research components. This way, all that brands have to do is upload product SKUs to test. Similarly, incorporate algorithms in market research processes to access customised and automated results.

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