Anticipate likely scenarios to develop effective business plans

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2021, 1:03 AM UTC

Brands can make informed work scheduling, resource allocation decisions by setting objectives for sections, departments and individuals.

Creating a business plan entails deciding on the objectives to be reached over a specific period, formulating potential courses of action, and selecting the optimal path. Develop a strategy to focus on goals, create actions around these goals, define pathways, mitigate risks, and inform decision-making.

To clearly describe and define the primary objectives, brands could study research papers from business coaches. Anticipate situations likely to impact the attainment of the objectives to develop a plan of action to be carried out within set parameters and identify possible alternatives.

Assess benefits and draw up a plan that includes procedures, programmes, budgets, and other details to choose an optimal alternative. Ensure employees and stakeholders are on board with the strategy and analyse and revise goals as needed.

Read the original article

[5 minute read]