YouTube expands Shorts Fund to 30 more countries, including Germany and Australia

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2021, 5:40 PM UTC

First announced in May, YouTube’s “Shorts Fund” will pay out $100 million to top Shorts creators over time to provide additional support and motivation for their efforts.

Google’s video-sharing platform has now announced an expansion of the funding program to Shorts creators in 30 more countries, including Australia, Argentina, Germany, Canada, Egypt, South Korea and Italy. YouTube will be paying between $100 and $10,000 each month to creators/channels in any of these countries, based on their performance of their TikTok-like Short clips.

YouTube claims that Shorts is already generating 6.5 billion daily views, indicating the potential of the platform. Though the Google-owned video platform has not specified any performance threshold to quantify for a bonus, YouTube wants to invite more creators on the platform by holding out the carrot of immediate cash payouts.

Similarly, Facebook is also trying the same, with a new Reels funding program. Snapchat has already seen success with Spotlight funding – which initially saw it paying out $1 million per day to incentivise content.

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