Target younger and older audiences on TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2021, 2:00 PM UTC

Disqo surveyed about 17,000 TikTok users in North-America.

The study revealed that 53% of respondents are daily users of TikTok and have a household income of $150,000 or more. And not just younger users, but those between the 35-54 years of age also use the platform daily. This age group made up 50% of those polled.   

As per Disqo, this opens up opportunities to engage older audiences on the platform without alienating younger audiences. Further, ads of TikTok are considered “fun and engaging” by 52% of participants.

Another 32% researched a product or a project they saw in a brand video. 13% downloaded an app related to something they saw in a video. Moreover, 12% of respondents have bought a product they saw in a TikTok video.

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