Create unique content for LinkedIn and optimise it for search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2021, 2:02 AM UTC

Marketers can save up to 62% of their marketing budget with inbound marketing.

Marketers must seriously consider to leverage LinkedIn as a source of traffic to brand websites and blogs. As per a study, LinkedIn contributes about 46% of social traffic to all corporate websites. Ensure that a company’s LinkedIn profile is complete and updated.

The Contact Info section of a LinkedIn profile can contain URLs to a brand’s site, podcast or blog. Don’t post content that has already been posted on a brand’s other digital resources. Content created for LinkedIn must be unique and optimised for search.

Having been posting consistently, take time to review content performance through analytics. The best performing content then must be showcased in the featured section of a profile and the company page’s newsfeed.   

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