Feature UGC and display customer reviews to create positive word-of-mouth advertising

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2021, 3:52 PM UTC

More than 70% of customers make purchase decisions based on word-of-mouth recommendations.

Brands must focus on creating positive word-of-mouth to generate sales and maximise marketing investments. Since generating good word-of-mouth relies primarily on satisfied customers, businesses must ensure they offer a seamless customer experience to their audiences.

Along with selling high-quality products, brands must create efficient UX design and be quick in responding to customer queries. They should also motivate employees, create a stress-free working environment for them and explain them how to develop lasting customer relationships to spread positive word-of-mouth about products or services.

Encourage user-generated content by conducting contests and feature them on the brand’s owned social channels to boost brand authenticity and customer trust. To further consumer trust, collect and display customer reviews. Additionally, establish referral programmes and reward customers with discounts and gifts in return.

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