Opt for a mix of video and written text content marketing strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2021, 1:02 AM UTC

Craft a digital marketing strategy that helps maximise sales, traffic and engagement in 2022.

Marketers planning for their digital marketing strategy for 2022 must diversify content marketing strategy, optimise voice search and host live events. A diversified content strategy that includes a mix of video and written text would be ideal to engage consumers and showcase a brand’s expertise.

This is critical, as before purchasing, 47% shoppers would read five to six blog posts on a brand’s website, and another 43% are eager to consume more videos from their favourite brands. Further, ensure the on-site content is more conversational and supported by optimised voice search.

With voice search growing in popularity, over 55% homes will have smart speakers by 2022. Businesses must also leverage live video for events such as announcements, giveaways, product demonstrations and interviews with other experts.   

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