74% of US sports fans would watch ads if the streaming service itself was free

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2021, 2:40 AM UTC

Tubi surveyed 2,000 survey sports consumers in the US, and this data was supplemented with data gathered from four focus groups.

The study revealed that 64% of American consumers stream content weekly. Currently, 29% of respondents consider streaming as their first viewing option. On a weekly basis, 78%-82% of Gen Z- millennials consume streaming video content.

81% of adult Americans are followers of at least one sport and another 50% are actively interested in 4 of more sports. Further, 74% of sports fans would stream content with ads if the streaming service itself was free.

Where 55% respondents prefer watching live sports events, 41% would watch classic or legendary events, 39% would be interested in clips and recaps and 37% would watch sports documentaries.  

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