Understanding customer pain points, keeping them engaged, key for B2B success

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2021, 5:36 PM UTC

Before B2B businesses sit down to create compelling sales and marketing campaigns, engaging with their target audiences should feature at the top of their agenda.

Connecting meaningfully with audiences to boost conversions begins with knowing the customers well. 80% of B2B customers value companies that offer them personalised approaches. Businesses must converse with prospective clients and identify what kind of solutions they are looking for exactly. Such insights also help companies identify customers’ pain points.

Conduct surveys, form customer groups and join existing customer forums to understand audiences better. Keep buyers engaged and monitor customer interactions to analyse which kind of content they interact with the most. Use insights offered by social media platforms to gather demographic information and target audience insights.

93% of B2B marketers use email marketing to establish and nurture new business relations. Along with using email to engage current clients and keep them updated on deals, marketers must blog posts and knowledge articles to offer customers content on topics that interest them. With a 98% open rate, text messages are an effective tool for B2B businesses to stay in touch with customers.

Read the original article

[11 minute read]