Create well-ranking posts with high business potential to generate demand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2021, 2:26 AM UTC

Demand generation is a critical first step of the marketing funnel.

Marketers need to use a well-thought out demand generation strategy that can help the brand build awareness and attract consumers to products and services. Begin by identifying relevant topics that have organic search potential.

To fine-tune further, look for relevant topics that have a high business potential and create posts that offer solutions relevant to those topics. These posts must contain comprehensive and high-quality content that’s more likely to rank well.

Businesses could also generate demand by creating courses and going on to explain how their products can solve the concerns a course deals with. Brands could identify the best and most relevant podcasts in their industry and look for opportunities for company spokespersons to appear on them as guests.   

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