Heatmaps tell site owners about visitor’s browsing and site activity.
Given that heatmap tools are increasing in popularity, marketers are best advised to decide strategically on which one to opt for. The ease of use of a heatmap tool must be one of the deciding factors. It should be easy enough for staff members with barely any technical skills to use it easily.
Since a heatmap tool tracks users’ site activity, its installation musn’t comprise a site’s speed. Brands could do well to choose a tool that’s “lightweight”, especially if a site already has other third-party programs installed.
Further, choose a tool that has segmentation functionalities like “first-time visitors” or “repeat visitors.” Keeping track of visitor behaviour on site is critical. A heatmap tool that has the functionality to record behaviour pattern will be beneficial.
[10 minute read]