Top SVOD content services see varying degrees of overlap

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2021, 2:35 AM UTC

The observation is based on two charts released by Reelgood.

As per Reelgood’s analysis, there is noticeable overlap in content among the most popular content streaming services. Where 21% of TV shows on Peacock are also present on Hulu, 7% of Hulu’s TV shows are on Peacock too.

11% of TV content on Showtime is on Amazon Prime Video. Further, Netflix shares 3% of its TV show content with Amazon Prime Video and 5% with Hulu. Paramount Plus and HBO Max share 10% and 9% respectively with Hulu.

The article observes Hulu as “the most prolific licensor of content.” In case of movies, 15% of those on Hulu are also on Paramount Plus. 11% of those on Peacock are on Amazon Prime Video. Additionally, Paramount Plus sees an 8% overlap of its movie content with Amazon Prime Video.

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