Create unique social media content to improve conversion rate, brand visibility

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2021, 11:19 AM UTC

Guide and adjust social strategy to enable maximum conversions.

Companies looking to use social media as a sales channel must create conversion-focused pathways. This must be done in addition to understanding consumer requirements and showcasing the products consumers are most interested in.  

Gather necessary information about the potential audience through buyer personas to help tailor approaches to suit posting requirements of various social media platforms. Brands must serve content that encourages user engagement.

If an ecommerce website development company has been hired, ensure they create content that works the best for the brand and is not a cookie-cutter solution. Further, the use of relevant, branded, product-specific hashtags improves conversion rates and visibility.

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