Leverage artificial intelligence to enhance marketing activities and boost ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 22, 2021, 4:42 PM UTC

Around 51% of decision-makers acknowledge that cost reduction is the most attractive thing about AI.

Leveraging artificial intelligence can help companies improve work efficiency, enhance productivity, save time, and increase employee satisfaction and amplify marketing ROI. By automating less productive processes, companies can use their staff to solve complicated customer interactions and innovative processes.

AI can also help companies gain deeper data insights and better understand consumer pain points – necessary for effectively reducing customer churns, improving user experiences and making an informed decision. By automating repetitive tasks, businesses can improve profitability and reduce operational costs.

With AI, companies can better learn about consumer preferences, create more relevant and targeted content, and then deliver them through consumers’ most preferred channels. Additionally, AI can bring clarity, put marketing on autopilot, provide an additional layer of security with voice recognition and enable a natural flow of customer interaction in real-time.

To further marketing efforts and boost conversions, leverage AI to create personalised content or product recommendations. Brands can also develop AI-powered chatbots to resolve simple customer queries in real-time, all-round the clock. Further, utilise AI to improve email marketing, data analysis, searching content online.

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