News sites must avoid removing old content for SEO reasons: Google

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2021, 2:44 PM UTC

Google’s John Mueller recommends that news publishers should not remove old news or old content from their site.

John Mueller suggests that news businesses should not remove their old content as they would not get a lot of value out of removing old news. He says that some of the old news or information in news site’s old content can still be useful.

News businesses can remove old content or put it into the website’s archive section for usability or maintenance purposes. “That's something that you can definitely do but I wouldn't just blindly remove old content because it's old,” said John Mueller.

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