Urge customers to create content, amplify existing UGC to boost awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2021, 2:35 PM UTC

User-generated content helps brands create awareness around their offerings and build customer loyalty.

Content created by customers helps foster trust in the brand. Similarly, marketers can analyse content posted by customers online to identify areas of improvement in its offerings and ensure satisfying customer experiences.

While UGC is great to keep brand content fresh and authentic, marketers must avoid editing content created by users before posting them on official brand handles online. Approach customers to create posts or submit reviews for the brand by sending them product samples and guidelines on creating an effective social media post.

Additionally, track social media platforms and channels to track all reviews, and UGC posted about the brand. Look for hashtags and non-tagged mentions of the company. These include posts that mention the brand name, the product and keywords relevant to the business's marketing campaign. Make sure customers or employees of the company have consented to their content being used by the brand.

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