Gather insights from employees to build an effective Martech stack.

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2021, 7:28 AM UTC

Build a Martech stack that seamlessly integrates with other tools in the mix

Implementing a Martech stack enables businesses to collaborate marketing efforts like content management, client relationship management, analytics and more. Martech tools can help brands automate repetitive tasks, improve content browsing experiences, nurture customer relationships, augment communication and collaboration efforts, and track campaign results.

Prioritise goals like SEO, social media communications, marketing content, and more to implement an appropriate Martech stack. Collecting insights from frontline staff and assessing varied features available across the different tools can help brands select the right Martech stack for their business.

Some of the Martech tools brands should consider, include customer relationship management (CRM), marketing automation, email marketing, social media, content management system and more. Businesses can incorporate Martech software's from Hubspot, Marketo, and Zendesk to name a few.

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