Analyse digital marketing activities and spends to optimally use budget

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2021, 8:07 AM UTC

Utilise social media management tools, automation workflows and more to distribute digital marketing budgets.

Brands must analyse revenue streams and costs to set up a digital marketing expense budget that guides online purchasing decisions and allocates funds appropriately. Define growth KPIs and tactics to link marketing goals with the company's growth goals to attribute revenue to marketing activities.

Split-test graphics and content of digital ads to collect insights on their performance, patterns, and optimise accordingly. Assess several digital marketing channels and strategies like PPC, SEO, and more, their reach among prospects and the ROI they can generate before investing in them.

Allocate funds across different content types, advertising channels, and marketing strategies to boost growth. Marketing softwares like email marketing and content creation tools streamlines workflow and reduce costs on employee spends.

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