Including links to local businesses can boost SEO and PR efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2021, 2:34 AM UTC

List a brand on Google My Business (GMB) to get local reviews and enhance SEO.

Brands can improve search visibility in the "local pack", the map and listings that appear on Google, and local links below the map, by merging local SEO with PR initiatives. Consider on-page optimisation, links, GMB listings and reviews, and more in the PR strategy.

Include the name, address, and phone number of the business in H1 tags, meta-descriptions, and city in titles of landing pages to improve local search results. Businesses that have several locations should create a separate page to direct customers to sites for those locations.

Backlinking to local credible sites, blogs, and media outlets can help brands enhance on-page SEO, inform Google of the website's authority, and support PR efforts. Citing relevant brand keywords on directories like Yelp boosts organic search ranking.

Read the original article

[4 minute read]