Audit content to segment it into topic clusters and pillar pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2021, 10:45 AM UTC

Topic clusters work well to retain site visitors, as they inform audiences more about a specific topic they searched for on the internet.

Brands must keep up with trends and tactics to enhance site traffic, as elements like page speed, mobile-friendliness, and more impact SEO ranking. Create topic clusters and pillar pages, wherein interconnected articles are tied to a common subject, known as a "pillar”, to boost conversions.

Pillar pages provide a general overview of the subject and hold together a cluster of interlinked topics. Creating topic clusters and pillar pages around audiences’ pain points and preferences can help brands target them and boost traffic.

Conduct a content audit and segment content according to topics, to gather insights on keywords, content types, and more. Guest post content on relevant sites and track SERP ranking to get backlinks and boost SEO.

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