OC&C and The Grocers Global 50 report suggests the pandemic impacted sales revenue for top FMCG brands
According to a report, grocery revenue for the 50 largest FMCG brands climbed by only 1.1% in 2020, while organic growth was only 1.7%. Food and beverage companies rose 4.7%, while the beer and spirits industry imploded to 8.7% from 12.3% in 2019, followed by diversified companies (3.2%).
COVID-19 increased reach for conventional grocery brands, but out-of-home exposure brands suffered a setback. The impact of COVID-19 on more extensive food and beverage companies like Nestlé, Unilever, and Danone was marginal, as in-home sales lowered losses.
When it comes to top-performing brands in 2020, Wilmar, with 21.2% growth in sales, was the highest-ranked brand. However, factors like emerging markets, inflation, online shopping could impact sales for the FMCG brands amid the economic recovery.
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