Ecommerce brands need to engage senses through product page design

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2021, 2:15 PM UTC

An eMarketer report found that the US retail ecommerce sales would see a 13.7% growth, indicating plenty of room for companies to excel in the digital retail marketplace.

With product page design being the first thing a visitor sees when they land on the website, businesses should consider placing the right element in its appropriate position to create a great first impression. To make an in-person shopping experience in an online ecosystem, marketers should first think about the human senses they can involve while describing their product.

Marketers should endeavour to engage the multiple senses of visitors to their website. Apart from being factual and accurate, marketers should add creative elements to their product page. But, they should also conduct customer surveys and A/B testing to find elements that resonate most with their customers.

To further conversions, add customer reviews to the product pages. Prominently place the product name in the H1 heading and offer insider discounts. Marketers should also put the product image in the upper left to attract user attention. Additionally, place CTAs above the fold and experiment with various sizes, fonts, colours and languages. They should also put the toll-free contact number in an easy to spot and access location.

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