Data and Marketing Association backs proposed post-Brexit reforms to the GDPR

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September 10, 2021, 3:01 PM UTC

The association hopes that the proposed reforms will strike a better balance between the needs of consumers and businesses.

The Information Commissioner’s Office recently published its roadmap to reform the United Kingdom’s regulatory regimen for personal data. It outlined a series of reforms designed to drive economic recovery and enhance public trust in data handling processes.

The proposed GDPR reforms include measures that hold individual directors liable for nuisance calls and text messages originating from companies under their charge and the launch of a consultation to mitigate against algorithmic bias. The British government believes the changes offer an opportunity to pursue a data regime founded on “common sense, not box-ticking.”

The new rule, if implemented, would provide clarity around the use of personal data for research purposes. DMA chief executive Chris Combemale said, “We strongly support the proposed approach of maintaining the key principles of GDPR while clarifying areas of confusion and simplifying onerous administrative burdens on businesses.”

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