Quote key thought leaders to promote B2B influencer content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2021, 3:47 AM UTC

Providing meaningful experiences to B2B influencers during collaborations can be beneficial.

B2B businesses co-creating content with influencers can help businesses expand their reach, improve engagement, and influence prospects on social media. Tagging influencers in social media posts enables brands to highlight their contribution, reinforce third-party credibility for branded content and differentiate from competitors.

To communicate the brand message, create brief and straightforward posts with URLs on social media channels like Twitter, Facebook, and LinkedIn. Use data, quote key thought leaders in the field, and state interesting facts in social posts, to promote co-created content and increase engagement.

Crafting engaging and compelling images as part of marketing collateral can help B2B brands attract readers and drive conversions. Repurposing influencer-created content into varied formats like ebooks, infographics, videos, and more is recommended to augment marketing across social media.

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