Google will start sharing more search query data with advertisers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2021, 5:56 PM UTC

The search engine giant estimates that advertisers could see on an average 6.5 times more search term data.

Google has announced that it would share more search query data with advertisers moving forward while removing older search term data. However, Google would still uphold high privacy standards that are consistent across all areas of the account.

Interestingly, this update comes almost a year after Google decided to begin hiding search term data with “insignificant data”, which led to criticism and frustration from advertisers. As a result, advertisers would not receive all search term data. But, the search engine giant claims that they are working to increase visibility into search term data.

The article suggests that advertisers should immediately download their data. Advertisers should also go through their search term data from 1 February 2021 until now. 

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