B2B companies must leverage IoT to improve customer experiences in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2021, 5:39 PM UTC

Around $1 trillion is expected to be spent on IoT technology worldwide by 2022.

Leveraging IoT in marketing enables businesses to listen better, engage more and create a more client-centred holistic approach towards marketing. The technology can help businesses, especially B2B companies, to build and nurture long-term customer relationships.

Companies can use insights from IoT to create targeted social posts and then intelligently share them with audiences who would be most interested, driving traffic to the website. Additionally, this technology can also be helpful in content marketing in case a business wants to promote each category of content to separate groups of people to drive more traffic.

IoT video analytics can also help marketers glean crucial customer information about their desires and pain point. Marketers can use these insights further to follow up with appropriate customers with relevant, helpful content. With IoT listening and analytics becoming more sophisticated, brands can experience around 100% CTR in the near future.

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