Use hashtags on Pinterest to boost content searchability and discovery

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2021, 5:07 PM UTC

Instead of a content-centric approach, adopt hashtags to boost search engine optimisation.

Brands should focus on leveraging the long shelf life of Pinterest content and maximise views to Pins. A tweet lasts on average for 15 to 30 minutes and a Facebook post, up to six hours. Similarly, LinkedIn and Instagram posts last for an average of 24 hours.

Along with aesthetic vertical images, compelling descriptions and relevant CTAs, brands should use relevant hashtags while posting Pins. Hashtags help make brand content more searchable for audiences. Moreover, brands can use hashtags to boost the chances of their content featuring on Pinterest’s discovery feeds.

Simultaneously, marketers must also ensure they do not crowd their content with hashtags. Hashtags work differently on Pinterest than on other platforms. For example, Instagram users rely on hashtags as clickable content. On Pinterest, hashtags help in filtering content into brackets that align with users’ interests.

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