Post tailored brand messages early in the morning to lower decision fatigue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2021, 2:38 AM UTC

Conducting surveys can help brands understand target audiences and create content that reduces decision fatigue.

Consumers may become too tired to pay attention to brand messages online, causing them to abandon purchases owing to decision fatigue. Brands can minimise decision fatigue by personalising and posting digital messages aligned with the times when customers are most likely to interact and make decisions.

Health brands should target ads around 8 a.m. to promote medical products, as people are most attentive and clear at this time and can positively assess offers. To get a “goodness jump” on expanding the reach of the content, post honest and factual marketing messaging early in the morning.

Rotate multiple ads with similar messages throughout the day to attract prospects’ attention. Write content in simple, easy-to-understand language to accurately convey the brand message.

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