Marketing content aligned with audience preferences aids customer acquisition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2021, 12:29 PM UTC

Developing creative and ambitious marketing campaigns can help businesses boost revenue and engagement.

Brands looking to expand their audience reach and acquire new consumers should execute often overlooked but strategic marketing tactics. Rather than adding more social platforms to the marketing mix, focus on growing the brand presence on a particular channel to attract consumer attention.

Understanding the target audiences’ content preferences can help marketers craft engaging content in varying formats. For example, Quartz publishes longer articles, based on its “deep audience knowledge.”

Collaborating with other brands in the industry with similar consumer affinity and corporate mission and values can further help businesses attract new prospects. Companies can partner with other brands to increase their marketing budget and extend consumer reach.

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