Use Amazon tools to build brand identity, test performance and boost loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2021, 12:10 PM UTC

Free selling tools on Amazon help brand-registers sellers boost awareness, optimise product listing and widen reach.

Brands can use the Amazon Posts feature to offer customers more information on their products and how to use them. By using Posts, businesses can also maintain consistent brand identity across social media platforms.

With Amazon’s A/B Split Testing, marketers can determine which images, product titles, and consumer content best with their target audiences. Amazon automatically diverts 50% of the traffic to one option and the remaining traffic to the other. The subsequent tests will enable brands to access performance metrics like sales and impressions from each option.

Similarly, Amazon Brand Story helps businesses interact with consumers to inform them about the brand. This feature allows marketers to add a story to their product listing and offer information like how the brand started, what makes it unique and the overall brand purpose.

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