Publish Instagram stories in varying formats as per engagement strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2021, 9:14 AM UTC

Post positive, relevant, and motivational quotes in Instagram stories to connect with prospects.

Connecting with Instagram audiences through content formats like Reels and Instagram stories using raw, unfiltered, and candid images can improve engagement rates. Develop informative stories to showcase each product individually with details, clear images, descriptors, fonts and more.

Create and save Instagram stories as highlights to convey the brand’s journey and purpose, and build trust among potential consumers. Brands can use Instagram’s create mode to create stories with varied text formats and leverage elements like GIFs, emojis, polls and more to drive interaction.

Resharing brand-tagged stories, giving out a shout-out to consumers and other businesses can help marketers drive reach and improve exposure. Repurpose previously published content, including testimonials, create a series of Q&A posts, offer freebies, host contests, and more to boost stories’ engagement rate.

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