Creating an email marketing funnel can help improve the efficiency of marketing activities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2021, 4:30 PM UTC

Around 73% of marketers attributed email marketing to better customer conversions.

An email marketing funnel is a series of emails aimed at turning a subscriber into a customer and a customer into a repeat buyer. As 58% of customers consider the first thing to check in the morning is their email inbox, brands must build an email marketing funnel to convert website visitors and subscribers into loyal customers effectively.

An email marketing funnel can help improve marketing efficiency, encourage more product sales from the email list, and aid in staying in touch with both new and old customers. It can further help in boosting customer loyalty and encourage advocacy.

To grow their email base, marketers can create opt-in forms on their web page, blog posts, landing pages, webinars, and events. But, they should consider various buyer stages – including awareness, conversion and loyalty – before sending funnel-based email campaigns.

Brands can create drip campaigns to develop trust and strengthen customer relationships, including sales announcements and product launches. Further, create trigger emails based on customer activity or behaviour – like cart abandonment emails – to boost conversions and increase sales.

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