Communicate the positive impacts of innovation within the organisation first

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2021, 4:34 AM UTC

Drive innovation by being proactive in spotting good ideas and create practical and learnable steps around them.

Businesses can boost innovation by understanding how innovation works and disseminating the process throughout the organisation. To efficiently communicate new product or service ideas with stakeholders and drive innovation, create a team dedicated to it.

Rather than focusing on efficiency and scalability, it is advocated that high-risk projects and experiments be undertaken to foster innovation. It is recommended to create a flexible work environment for experiments and build an appropriate platform for exchanging new ideas to boost innovative ideas.

Encourage employees and departments to collaborate on experiments to develop market-driven solutions, fix past errors, and accelerate the innovation process. Communicating the positive benefits and impacts of innovation within the company can enhance the innovation process.

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