A recent Gartner Marketing Symposium/Xpo session highlights technological trends being adopted in the post-pandemic world.
CMOs now are concentrating on acquiring new consumers and driving growth, compared to retaining them during COVID-19. Many organisations have accelerated digital transformation, and are implementing solutions like AI for marketing, multichannel marketing hubs (MMH) and more.
Leveraging AI helps marketers understand changed behaviours, gather insights, forecast outcomes, scale content operations, and develop actionable steps. Brands can coordinate communications and offers to customer cohorts across channels, as well as align marketing offers and leads with sales with MMH.
Marketers can automate key aspects of the digital experience and inform customer decisions at scale through influence engineering algorithms, which uses behavioural science tactics. Other tech brands can incorporate include consumer data ethics to reflect company values, inform mobile marketing analytics, and event-triggered marketing.
[4 minute read]