Utilise existing resources to create audio content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2021, 2:51 AM UTC

Transform speech texts into audio and update existing content with metadata to give voice marketing efforts a boost.

Developing a voice marketing strategy provides brands with a voice and allows them to leverage audio content across platforms, devices, and formats, cost-effectively. Businesses can use a variety of voice content formats, like podcasts, audiobooks, radio broadcasts, and more, to reach customers.

To engage and retain listeners, create a series of podcast episodes with a consistent format, like interviews, and distribute them on owned media and other channels with consent. Brands can feature their content in voice-assistant devices like Alexa by publishing critical information on the site.

Convert ebooks, whitepapers, FAQs, and other written content to audio formats, and make voice-first listening options available on owned media with CTAs and relevant images. Create tailored videos, webinars, “how-to” content, with two-way audio interactions to expand reach.

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