Convey a products’ USP using simple messaging to support go-to-market efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2021, 2:17 AM UTC

Create messaging based on a framework and core marketing strategies, as well as establish a network for distribution to execute go-to-market (GTM) campaigns.

A GTM strategy can help brands launch new products in a market and identify the appropriate products to sell in the right market at the right price. Given a GTM strategy only promotes one product at a time, in specific markets for a limited time, the tactic can help brands discover best-case scenarios for product launches.

While implementing a GTM plan, ensure that the product being rolled out has long-term market demand, solves consumer problems, and provides value. To identify the right market and an ideal buyer persona for the product, conduct market research with surveys, and a competitive and SWOT analysis.

B2B brands should chart the decision-making process of their target company. Highlight the product’s unique selling proposition (USP) via simplified messages and price the products in terms of value to boost GTM marketing. Align sales, marketing, and consumer support services, as well as track success metrics as per a budget, timeframe, and appropriate resources for the GTM strategy.

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