Use data visualisation and infographics to help audiences understand data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 31, 2021, 1:02 PM UTC

Visual content helps brands represent complicated topics and data in easy-to-understand formats.

Data visualisations use elements like charts, graphs, tables and maps to represent numbers and other statistical information. Similarly, data visualisations are a time-saving tool to help professionals gather insights, identify trends and make decisions without spending much time.

Marketers must ensure they do not cram the charts and maps with too much data. For example, while column and bar charts help make comparisons across categories, pie charts help classify proportions. Similarly, use complementary colour palettes and different shades to differentiate between categories and data points.

While data visualisation help placing big data in simpler formats, infographics give context to information. Additionally, infographics make use of data visualisation tools to narrate a broader story. When creating and sharing infographics, brands must keep the written content brief and concise. Choose a layout and flow diagram to convey the intended message effectively and maintain consistency with the fonts being used.

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