The California-headquartered company is reportedly paying the whopping amount to ensure Microsoft does not outbid it for the default search position.
According to financial analysts, Google pays Apple $15 billion to continue as Safari browser’s default search provider. The estimated amount is a 50% increase from the $10 billion Google had previously paid Apple in 2020.
An investor note says this payment could reach anywhere between $18 billion and $20 billion in 2022. Safari browser currently holds 53% of the mobile browser market share in the United States. As for the desktop browser market, Safari commands an 18% share.
[2 minute read]