Post trending content on TikTok at the right time to boost engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2021, 8:42 AM UTC

Assess key metrics from the Analytics section in TikTok to decide the ideal posting time.

With over 800 million active users worldwide, brands wanting to promote on TikTok should focus on creating authentic fast-paced content. Knowing when to post and how to use the platform's distinct visual content format can help marketers connect with TikTok users.

To determine the optimal posting time globally, understand when the users are most likely to be active, particularly in the "For You" section. Team up with influencers in the brand’s niche and create consistent content to build trust, and boost engagement among younger audiences.

Get involved in TikTok challenges, create content with trending hashtags, and leverage the Duet feature to craft side-by-side influencer videos. Thursdays at noon and Fridays at 5 am see the highest engagement levels, as per Influencer Marketing Hub.

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