Amazon looks to set up new department stores to expand its retail reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2021, 2:53 AM UTC

The first new departmental stores of Amazon will open in California and Ohio, as per recent reports.

According to the reports, Amazon is planning to launch new department stores to extend its reach in clothing, home goods, and electronics. The stores might feature the same high-performing and sought-after products as Amazon's 4-Star, as well as cashless payment tech from AmazonGo stores.

Also, the new stores will be 30,000 square feet and will include products from top brands. The article notes, the Amazon stores with a consumer-centric approach and integrated shopping experiences could disrupt the retail industry, and force retailers to adapt to stay relevant.

Moreover, the departmental stores will allow Amazon to collect more consumer data and develop personalised marketing campaigns. However, Amazon would need to bolster its privacy measures to protect consumer data and uphold trust.

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