The pandemic boosted the numbers of tech-savvy Brits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 17, 2021, 2:40 PM UTC

A recent Deloitte report sheds light on how digital device ownership and media consumption habits grew in the UK last year.

The report highlights a decade-high bump in tech adoption in the UK, with consumers buying a whopping 19.2 million devices between July 2020 and July this year. Britons bought around 1.6 million new devices every month over the past year.

With 40% of UK consumers now having access to a smartwatch or fitness band, the wearable devices market saw the biggest increase in ownership. This growth can be attributed to the rise of at-home workouts last year.

76% of Britons now have access to an SVOD service, with 67% having more than one service. Deloitte’s Paul Lee said, “Lockdowns left many households with more time to devote to devices and more savings to buy new technology.” 

Read the original article

[2 minute read]