Strategically consider hashtags before creating posts on Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2021, 3:03 PM UTC

Brands should conduct hashtag research and use only the most relevant hashtags to improve content engagement and visibility on Instagram.

To reduce their chances of making errors, marketers should pre-plan their content and schedule them on Instagram rather than posting content in real-time. Interestingly, scheduling content does not negatively impact the algorithm or the post reach and visibility.

Brands should use only 10-15 hashtags in a post. Ideally, they should use around 11 curated hashtags per post. They should also strategically place hashtags in their bio to attract relevant traffic. But, marketers should always conduct hashtag research before using one.

Marketers should continuously track their brand hashtags and check for space and spelling mistakes in their hashtags. They can also engage with influencer campaigns to amplify the brand message. But, avoid using emojis in comments as the algorithm can mark them as spam.

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