A compelling email subject line can help businesses win valuable, repeat customers as well as lost, inactive ones.
With the email subject line being a crucial factor impacting open and click rates, businesses must pay more attention. Instead of writing long texts, email marketers should write subject lines within three-four words in a catchy way that promotes the product and makes it appealing.
Brands can also use English letters creatively and interestingly to attract user attention. In case the brand has a claim to fame, they should highlight that in their email subject lines to grab readers’ attention immediately.
Adding emojis to subject lines can also give the subject line a different appearance. Marketers can further use a meme-quotation format in their subject lines, but they should ensure their subject lines are unique, exciting and eye-catching.
[10 minute read]