Brands must leverage digital out-of-home advertising to increase in-store conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2021, 5:02 PM UTC

While 52% of consumers reported paying attention to OOH, 81% of urban audiences reported taking action after seeing OOH advertising.

Levering out-of-home advertising can help marketers reach customers just before they visit a store to make a purchase, which can help increase their chances of conversions. But, instead of leveraging traditional OOH advertising, brands should use digital out-of-home advertising.

DOOH is powered with AdTech, geofencing, tracking, retargeting, personalising, attribution and measurement. It allows showing ads based on the time of the day or weather conditions and let brands take real-time marketing to a new level.

Businesses can show DOOH creatives based on audiences’ demographics and mobile behaviour in real-time with access to accurate data. To make the most out of DOOH adverts, encourage social interactions by adding a QR code, social handle or CTA. Further, create full-motion creatives, utilise hyper-targeting and consider multi-screen ecosystems.

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