Small businesses should prepare a multi-channel marketing strategy to boost their reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2021, 5:46 PM UTC

A multi-channel marketing strategy can help businesses increase their chances of connecting with their prospects.

Leveraging multi-channel digital marketing can help small businesses achieve their goals and reach target audiences effectively. But, they should understand the most common digital strategies and see which aligns with their business objectives.

While leveraging SEO can help brands generate significant website traffic free of cost and generate higher quality leads than PPC, it is a time-consuming process. Similarly, content marketing can help convert site visitors into leads and boost reputation. But, it is a very time-consuming process and cannot be completely outsourced.

In contrast, PPC is instantaneous and generates a lot of exposure, but also costly. So before finalising any strategy, marketers should consider factors like cost and time along with short-term and long-term impact.

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