Simple lead capture forms, UGC, quizzes can aid conversion on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2021, 8:35 AM UTC

Simple and uncluttered lead capture forms can increase leads on social media.

To increase awareness, attract leads, and convert them into consumers through social media, incorporate branded videos into the social media strategy. Video types like FAQs, tutorials, and more work well to boost likes and comments, thereby enhancing visibility and conversions on social media.

Interactive quizzes like trivia, followed by relevant ads also assist in driving engagement, attracting new audiences, and augmenting conversions. Brands can also enhance conversions and generate leads by consistently posting content with clear and actionable CTAs on social media.

Incorporate user-generated content (UGC) into the content mix, such as comments, pictures of the brand's products, and more, to build authenticity and entice potential customers to buy. Creating mobile-friendly and relevant landing pages is suggested, to lower bounce rates and ensure a good user experience.

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