Leverage relevant social trends to reach consumers across generations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 11, 2021, 1:27 AM UTC

Tailify explores recent social media trends and highlights how brands can benefit from them.

Trends like "Things I Wish I Knew in My 20s’”, fashion advice, and finding personal style, have led to older generations increasing their share of voice on social media. With social media facilitating generational crossovers and connections, brands can leverage these trends to connect with prospects.

A recent trend dedicated to restocking pantries and other household items has emerged on social media, made popular by social influencer Antonia. Because the trend releases serotonin and dopamine, thereby making people feel relaxed, FMCG companies can create comparable videos to attract consumers.

Another popular trend surfacing on social media platforms portrays individuals as the main characters from popular games like The Sims, GTA or Tekken. Brands may use this trend to promote their products via social media influencers and drive awareness.

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