Quality content key to spur backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 09, 2021, 6:07 PM UTC

Along with SEO tactics, brands must ensure high-quality links to their websites to rank higher on SERPs.

Marketers must first understand their target audiences well so that they can create relevant content. They should then review the published content and update it regularly to ensure the information on the site is appropriate for more extended periods of time.

Break the monotony of website content with images, infographics and videos. Make sure that the site mentions all the sources of the photos or videos used. Similarly, smaller businesses looking to save their time and resources on content creation can reuse existing content by updating existing content.

With well-researched content, brands can establish themselves as industry experts. This way, other writers and organisations are more likely to cite the brand in their content. But, they must ensure website backlinks are from reputable sites to stop being linked to unsavoury websites.

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