Use blockchain to boost PR credibility 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2021, 5:27 PM UTC

PR professionals can use distributed ledger technology (DLT) to offer verifiable information. 

While public relations is centred on building meaningful connections with people, blockchain tech can help overcome misinformation obstacles. PR professionals can effectively build relationships with journalists by leading with information that can be quickly verified on the ledger. 

Organisations can help media outlets fact-check information by placing company data on the ledger. Making the information available on publicly accessible platforms give journalists more confidence to cover the company's activities. Furthermore, companies must consider disclosing product and supply chain operations on the ledger. 

Similarly, placing funding and investment-related information on the ledger further encourages journalists to trust the organisation's reputation and authenticity. By placing company data easily accessible on the ledger, journalists can target fraud by following the information breadcrumbs. 

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